Mac Vs PC, Ad War

You probably have noticed Microsoft ads “laptop Hunter” online or on TV. This is in Microsoft response to the “Mac Vs Pc” series of Ads that Mac is showcasing. For those who haven’t seen it, the premise is simple; Give someone $1,000 and tell them to buy any laptop they want. Invariably, the person walks out of a store with a Windows-based PC, with comparisons being made throughout the choosing process that portray Apple’s machines as simply too expensive. A clever approach, and one that may be working out for Microsoft.

Following are some of the Ads from Microsoft:

PC, Laptop Hunters (You find it – You Keep it)

Mac’s Response

But that’s not the end. Mac has hit back with its new “Mac Vs Pc” Ad.

Personal Note

I think Steve Jobs hatred for Windows and their over aggressive campaigning to down grade Windows and PC is sending the wrong message to the public. Mac have to promote their products not by despise Windows or PC but rather by creative Ads. Seems like the motivation for Mac is the hatred for PC.